Type in Motion

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The workshop was a part of the Tampere Art Factory TAF and took place from April 12.–14. 2011.
One of the animations can be seen here.

Introduction

Susanne P. Radtke has developed and run international workshops mainly in the Middle East and the US. Typography is always the foundation for her intercultural approach. The meaning and the message typography can transfer is very different in various cultures apart from differences in writing systems. Designers today focus on one hand on the global market but on the other hand they remain sensitive to their own national and cultural heritages.

Through Type in Motion diverse media like animation, sound and typography combine with the own voice become part of your animated piece.

Creativity and experimentation while playing with typography will be an essential part of the workshop. Increased knowledge about the rules and conventions of the wide field of typography will occur during being in the process of brainstorming, storyboarding and working on the final design. Later lectures in Typography will be included which will build a theoretical background for the practical work.

An interest and openess for typography and a curiousity to explore and express the hidden meanings in proverbs, sayings or expressions are good prerequisites for the workshop. The Program Flash is used for the animation although the students are welcome to use any other software such as AfterEffects. During the workshop a brief introduction in Flash is given but the students are expected to have a good knowledge in the basic design programs.