CONCEPT Initial situation
Prof. Susanne P. Radtke established her intercultural design workshop concept at Ulm University of Applied Sciences in 2009 in collaboration with the German University Cairo. There the focus was on Arabic and Latin typography in bilingual animations. This approach was also performed at the International Design Week in Tampere, Finland, in 2010.
Since then the intercultural workshop concept has been developed and extended to include an interdisciplinary component with San Francisco State University. Our German Digital Media students had the opportunity to collaborate with students from the disciplines of visual communication and industrial design and could compare and experience different approaches to design that varied mainly in hands-on and presentation skills.
When a real client complements the intercultural workshop between two universities as a third pillar, the concept is even more complex but also more dynamic and powerful. In Ulm in 2012 Prof. Radtke enhanced her concept with a practical approach adding a German brewery as a real client for the 3-day intercultural design workshop. For more details click here
The academic exchange with San Francisco State University, Prof. Nancy Noble, is now in its third year and the intercultural design workshop series has proven to be so successful that Prof. Noble has continued our joint exchange and in June 2013 brought the Romberg Tiburon Center as a client.
The RTC is San Francisco State University´s bayside research and teaching campus. 12 German and 9 American students participated in the intensive workshop that took place May 28-30. To see the complete schedule of the excursion itinerary and design workshop click here
The Romberg Tiburon Center (RTC) was represented by Erin Blackwood, Education and Outreach Coordinator for RTC. On a day trip to Marin County the RTC could be visited and their 36-acre bay front site with marine and estuarine environments was a breath-taking experience for the students.
The RTC has the following goals
- To lead in scientific research, monitoring and reporting on the nature and condition of the world’s marine and estuarine environments.
- To train undergraduate and graduate students to become interdisciplinary marine scientists through instruction and participation in innovative, collaborative research.
- To promote public education and appreciation of the San Francisco Bay estuarine environment and ecosystems.
- To provide fundamental scientific information to assist in decision making and the stewardship of San Francisco Bay.
The communication target was to spread the word about the important work done by RTC.
The target group was broad and unspecified but generally aimed at families who could get to know the RTC at their special open house event, called Discovery Day.
The media was to be an animation either used in a 30-second Public Service Anouncement (PSA) or on Twitter as a series of short animations.
A binding requirement was to associate Callie the Copepod in a funny and joyful way with RTC. Otherwise there were few restrictions. Callie has appeared so far in print media, on Twitter and as a real cuddly toy that is sold as a merchandizing product. Also, a free font that was used on an invitation card for the open house Discovery Day was provided.
The interview with the client in abstract can be seen click here