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Photo by Wasserlechner & Wilutzki


Tuesday, 14 June 2011

10:00 AM
Welcome from Prof. Gomes, the chair of the Department of
Design & Industry

10:30 AM
Workshop introduction from Prof. Noble and Prof. Radtke

11:00 AM
Kick-Off presentation, related to the workshop topic:
Type in Motion: German-American cultural stereotypes from
the students of the Hochschule Ulm

11:30 AM
Prof. Radtke's introduction to Teamwork Kick-Off between
5 teams of Americans and Germans using the keywords:
military | patriotism | eating styles | family | ecology

01:30 PM
Brief presentation from the Teamwork Kick-Off

01:45 PM
Conceptual phase of the workshop: brainstorming etc.

04:00 PM
Team presentation and discussion of the initial ideas

Wednesday, 15 June 2011

10:00 AM
Continue discussion of initial ideas

10:30 AM
Prof. Noble's lecture: "How to create type in various media.
How to work with Metal Type, Wood Type, Transfer Type
and Computer Generated Type."

11:00 AM
Conceptual phase of the workshop: discussions, scribbles & ideas.

02:00 PM
Mid-workshop presentation from the teams, end of the conceptual phase.

04:30 PM
Brief summary of the status quo of each team.

Thursday, 16 June 2011

10:00 AM
Work on final designs

04:00 PM
Final presentation of the 5 teams.

Friday, 17 June 2011

10:00 AM
Palace of the Legion of Honor
Fine Arts Museum of San Francisco

12:00 PM
Visit to Adobe

14:00 AM
Driving down the crookedest part of
Lombard Street

16:00 PM
Neighborhood and popular tourist attraction:
Fisherman's Wharf

Saturday, 18 June 2011

10:00 AM
Golden Gate Bridge

12:00 PM
Hiking Tour at Muir Woods
National Monument

17:00 AM
Trip to Coastal Trail